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《量子王国的故事》科普动画衍生产品项目

分享到: 2012年12月04日  来源:文博会官网 

一、项目名称
《量子王国的故事》科普动画衍生产品
二、项目所在地
合肥高新区
三、项目背景和优势
22集《量子王国的故事》是金诺公司2010年推出的科普动画片,故事用拟人的手法,讲述了微观量子物理世界的三个国家——金属国、光子国、电子国之间发生的战争。他们各自利用自身的物理特性,发生了许多有趣又有意义的故事。动画剧情生动有趣,故事曲折,通俗易懂。在观看过程中,物理知识不知不觉自然渗透,将引起青少年对物理知识的兴趣、爱好和探索。
目前该片已在安徽电视台首播,依托此片制作的5分钟短片在2010年百万大学生科普创新创意大赛上获是一等奖。2011年,公司在完成该项目的动画部分制作播出后,拟增资完成相关衍生产品的开发和销售,预计在图书市场,配合动画广告效应,将有较好的市场前景。
四、项目内容与规模
1.前期先完成22集动画片《量子王国的故事》的制作工作,全国电视台的推广播出,专项科普产品的订制工作。
2.科普图书的设计与出版。
五、总投资及计划引进资金或融资需求
项目总投资800万元,引进资金待商榷
六、经济效益分析
国内外以动漫片带动衍生产品火爆销售的案例较多,如米老鼠、喜洋洋与灰太郎、烈火少年、溜溜球等。
因科普动画图书较受家长与教育部门的关注,可获得较好的预期收益,以科普动画片带动图书的销售,3年可收回投资成本,预计3年内可达到25%以上的投资收益。
七、项目进展情况
2010年1月-12月;公司投资完成《量子王国的故事》动画制作,并播出。
2011年2月至2011年10月,全国电视台推广,25家电视台形成一定的广告效应。
2011年1月至2011年6月,完成图书制作与出版;
2011年7月至2012年7月,图书宣传、销售;
八、合作方式
合资
九、项目单位基本情况
合肥金诺数码科技股份有限公司成立于2003年,是安徽省最早致力于研究创意betway88必威体育与数字技术相结合的高科技公司,国家betway88必威体育部认定的安徽省一批动漫企业。公司影视动画部以二维、三维动漫制作为核心,集动画创意、动画制作、形象设计为一体,致力于打造、推广原创卡通品牌的综合性动漫机构。为科普展览、工业展示、军事模拟、建筑表现、betway88必威体育传播等领域提供最佳创意和解决方案。
十、联系人及联系方式
联系人:蔡晓翔
Tel:86-551-5392391-817
13956936257
Fax:86-551-5392391-801
E-mail:[email protected]


The derivatives of popular scientific cartoon the Story of Quantum Kingdoms Project
1) Project Name
The derivatives of popular scientific cartoon the Story of Quantum Kingdoms project
2) Project Location
Newly-hi-tech District, Hefei
3) Project background and its advantages
The 22-episode the Story of Quantum Kingdoms is a popular scientific cartoon proposed by Jingnow Company in 2010, which tells the wars among the three kingdoms of the micro-quantum physical worlds——metal kingdom, photon kingdom and electronic kingdom with personification. They experience many interesting and meaningful things by their unique physical features. The plot is lively and interesting, twists and turns, and the story is easy to understand. When the teenagers watch the cartoon, the physical knowledge penetrates imperceptibly and naturally, which will make them have interest in physical knowledge, and explore the physical kingdom.
The cartoon was firet shown on Anhui TV. Relying on its 5-minute short film, the cartoon won the first prize in the 100 million college students scientific innovative and creative competetion in 2010. In 2011, the company wants to add invest to complete the related derived products. It is supposed that the derived products will have a bright future in the book market with the effect of animation advertisements.
4) Project Content and Scale.
A. In early days, it is supposed to complete the 22-episode cartoon the Story of Quantum Kingdoms, promote broadcast on national televisions, customize the special popular science products.
B. Design and publish the popular science book.
5) Total investment and capital introduction.
Total investment: 8 million RMB, capital investment is to be discussed.
6) Economic benefit.
There are so many successful cases that cartoons drive the derived products into hot sales both at home and abroad, such as Micky Mouse, Pleasant Goat and Big Big wolf, Flaming Youth, Yo-Yo.
The popular science cartonn books are expected to achieve prospective earnings due to the attention from parents and related education department. With the cartoon to drive the sales of books, it is excepted to get the invest back in 3 years, and reach over 25%return on investment.
7) Project Progress.
Jan—Dec, 2010, the company invest to complete the Story of Quantum Kingdoms, and show the cartoon on TV.
Feb—Oct, 2011, promote the cartoon broadcast on national televisions to make 25 television stations form certain advertising.
Jan—Jun, 2011, complete the books and publishing.
Jul, 2011—Jul, 2012, propaganda and book selling.
8)Ways of coopration.
JV.
9) Project organizer.
Hefei Jingnow Digital Technology Co. , LTD was founded in 2003, it is the first hi-tech company which combines the creative culture and digital technology in Anhui and which is the first cartoon companies of Anhui recognized by the national culture ministry. The film and cartoon department focus on the 2-D, 3-D animation makings. The company makes the cratoon creation, makings, and image design an organic whole, concentrates on making, promoting original cartoon brand to make it a comprehensive anime institution. The company will provide best ideas and solutions in the following aspects: the popular science exhibition, industrial exhibition, military simulation, architectural form, cultural transmission.
10) Contact information.
Contact: Cai Xiaoxiang.
Tel: 86-551-5392391-817
13956936257
Fax: 86-551-5392391-801
E-mail: yxdacxx@sina. com