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洪滨创意betway88必威体育产业园项目

分享到: 2012年12月04日  来源:文博会官网 

一、项目名称
洪滨创意betway88必威体育产业园
二、项目所在地
马鞍山市雨山区
三、项目背景和优势
马鞍山洪滨丝画手工艺术有限公司是世界上唯一开发、研制、生产手工丝棉画的专业厂家,由中国工艺美术大师袁洪滨创建于1985年。历经二十年多年发展,洪滨丝画公司生产的纤维画产品日臻成熟,产品的价值被越来越多的人们认可,市场呈爆发性增涨。2002年~2008年七年的销售收入年平均增幅为38%。经济效益极其显著、市场潜力巨大。日本、欧美和亚洲各国来访的人士也对洪滨丝画产生浓厚的兴趣。外籍华商、国家贸促会在商业贸易和外事活动中也纷纷将洪滨丝画作为他们的采购对象。各大城市的大型知名商场的供货要求一年已逾万幅。
四、项目内容与规模
项目依托洪滨丝画品牌,致力于打造世界级的安徽betway88必威体育及旅游品牌和中华民族民间betway88必威体育原创产业基地,具有生产销售、开发研究、培训交流、旅游休闲等功能,总建筑面积32000 平方米。占地1万平方米。建设内容主要包括:
(一)betway88必威体育产业示范基地“洪滨丝画•九苑一室”:包括山水苑、花鸟苑、人物苑、静物苑、民俗苑、动物苑、名人苑、国画苑、翰墨苑、西画苑、中国工艺美术大师工作室,各苑既是制作区域又供游人观赏、选购围绕文旅结合的主导方向,将该景点建设成国家级betway88必威体育产业精品展示基地、安徽省betway88必威体育观光旅游基地,充分发挥betway88必威体育产业和人文景观双重效益。
(二)洪滨丝画职业技术学校:大力发展职业培训教育,与教育部门、劳动部门联合设立,以洪滨丝画手工技艺为载体,成立职业技术培训学校,为企业可持续发展储备人才。解决一大批城乡人口就学就业,同时以技术教学转化经济效益。
(三)中国棉画艺术设计研究院:结合洪滨丝画独特的艺术表现形式,邀请国内知名艺术院校专家及行业内大师级名人为客座设计师,不断创作有特色、有内涵、高水准、高附加值的精品和珍品,投放市场,转化经济效益。
(四)洪滨betway88必威体育创意中心:联合中国工艺美术协会,中国工美集团,合资组建,包括展会、艺术品交流展销、珍品巡展、视听动漫制作、广告设计在内的大型创意betway88必威体育艺术交流活动,带动马鞍山地方特色betway88必威体育产业发展,同时也为我省创意betway88必威体育领域提供一个名家徽粹、精品云集的一个betway88必威体育及商业平台。
五、总投资及计划引进资金或融资需求
总投资1.2亿元,截止2010年12月已建设投入2550万元。本项目在执行期间内需新增投资9450万元,自有资金1500万元,银行拟融资3000万元,社会资本拟融资5000万元。
六、经济效益分析
棉花化生产工艺成熟,设备先进,无污染,目前项目单位年产丝画5万余幅,2010年销售收入3500万元,产品出口三十多个国家和地区,在国际国内工艺品市场极具竞争力,投产后三年可实现年产三十万幅洪滨牌棉花画的规模,可实现销售收入2.1亿元,经济效益显著。
七、项目进展情况
本项目已取得土地使用权证、通过环评,前期土建施工筹备工作完善,勘探和设计工作完成。目前,该项目现场六通一平,施工水电齐备,完成临时围墙砖砌筑和大临设施搭建,截止2010年12月,已建设投入2550万元,当前融资贷款、一期工程土建施工正紧张有序进行。
八、合作方式
我方供地,合作方出资建设,项目收益按双方投入比例分配。
九、项目单位基本情况
马鞍山洪滨丝画手工艺术有限公司由中国工艺美术大师袁洪滨创建于1985年,是世界上唯一开发、研制、生产手工丝棉画的专业厂家,是中国工艺美术学会、协会团体理事单位和国家党政代表团及外交部指定国礼供应单位,曾获《中国创造•民间betway88必威体育优秀品牌企业》、《国家少数民族特需用品企业》、《安徽省betway88必威体育产业示范基地》、《安徽省旅游商品生产示范企业》、《安徽省民营科技企业》、《安徽名牌》、《安徽著名商标》、《安徽省十大重点推广品牌》、《安徽民营企业十大创新企业》、《安徽民营企业十大创新品牌》等称号。
企业享有原创自主知识产权——国家发明专利,并申请国际PCT(国际知识产权巴黎公约,美、日、德、欧盟等三十多国)专利保护。获国家级机构学术鉴定37项,拥有三个注册商标,连续5年通过ISO9001:2000质量管理体系认证和复审;现有员工300余人,其中高级工艺美术师27人,中级工艺美术师140余员人。
十、联系人及联系方式
联系人:张秀芹
Tel:86-555-2338996
13965622102
Fax:86-555-2334624
E-mail:[email protected]
地址:安徽省马鞍山市印山西路1502号
邮编:243000


Hongbin Creative Culture Industry Park
1) Project Name
Hongbin Creative Culture Industry Park
2) Project Location
Yushan District, Maanshan City
3) Project background and its advantages
Established by Yuan Hongbin, the Chinese crafts and artisan master, in 1985, Maanshan Hongbin Silk Paiting Handicraft Co. Ltd. is the world’s only specialized manufacturer in studying, developing, and producing hand-made silk and cotton paintings. After over 20 years of development, the fiber paintings produced by Hongbin have become increasingly mature and their value has been recognized by increasing numbers of people, leading to a huge boost in their sales, which grew by an annual rate of 38%from 2002-2008. The economic benefits of the paintings are considerable and their market potential is huge. Even visitors from Japan, Europe, America and other Asian countries are interested in Hongbin’s silk paintings. Foreign Chinese businessmen and the China Council for the Promotion of International Trade often purchase silk paintings when doing trade business and carrying out foreign activities. The big, famous plazas in various big cities have placed orders of over 10,000 pieces annually.
4) Project Content and Scale
Based on the brand of Hongbin Silk Paintings, we aim to build a world-class tourism and Anhui culture brand as well as a industrial base for original Chinese folk culture that has such functions as production, sales, research, development, training, exchange, tourism and leisure. The overall floorage is 32,000 square meters and it covers an area 10,000 square meters. What will be constructed include:
A. A culture industry demonstration base: Nine Gardens and One Studio for Hongbin Silk Painting, which includes the Garden of Mountains and Waters, the Garden of Flowers and Birds, the Garden of People, the Garden of Still Life, the Garden of Folk Customs, the Garden of Traditional Chinese Painting, the Garden of Brush and Ink, the Garden of Western Paintings, and the Studio of Chinese Crafts and Artisan Masters. These places are both areas of production as well tourism and shopping. According to the direction of combining culture and tourism, we will make this spot a National demonstration area for fine objects of cultural industry and Anhui province’s tourism base for cultural sight-seeing, exploiting both the cultural industry and human wonders.
B. Hongbin Silk Painting Vocational School:we will establish this vocational school in collaboration with education departments and labor departments in order to develop vocational education, nurture talents for the sustainable development of enterprises, solve the employment problem for a large number of people from both urban and rural areas and create economic benefits by improving the teaching of technology.
C. Design and Research Institute of the Chinese Art of Cotton Painting: Combining the unique way of artistic expression of Hongbin silk painting, We will hire the experts of the famous art institutes in China and the masters in this profession to be guest designers, who will continuously create fine and valuable works that have special features, inner beauty, high added value and high quality. These products will be put into the market to create value.
D. Hongbin Culture and Originality Center: This center will be established in collaboration with China Crafts and Artisan Association and China Crafts and Artisan Group, which will also co-fund the project. It will engage in exhibition, the exchange, exhibition and transaction of art works, exhibition of rare objects, the production of cartoons, the design of advertisements and other idea, cultural and art exchange activities. It will hopefully promote the development of Maanshan’s local unique culture and provide a cultural and business platform that attracts famous people and precious objects for our province’s original culture.
5) Total investment and capital introduction
The total investment will be 0.12 billion yuan, and up to the December of 2010,25.5 million yuan has been invested. The project will need 94.5 million of new investment, has 15 million of self-owned capital, plans to get 30 million of financing from the bank, and 50 million from society.
6) Economic benefit
With mature technique in producing cotton, advanced equipment, low pollution, the project can now produce over 50,000 silk paintings every year and the revenue for 2010 was 35 million yuan. These products are exported to over 30 countries and regions and are extremely competitive in the handicraft article market both at home and abroad. Three years after going into operation, the project can produce 300,000 Hongbin cotton paintings annually and take in a revenue of 0.21 billion yuan, which is very considerable.
7) Project Progress
This project has secured the right for land use, passed the environment evaluation. The preliminary construction work, the surveying and the design have been completed. Now the project’s site has reached“six connections and one leveling”. The electricity and water for construction are ready and the temporary enclosure has been put up. Up to the December of 2010,25.5 million yuan has been put in and now we are getting financing and loans and first-stage engineering construction is well under way.
8)Ways of cooperaton
We will provide the land and our partners will provide the capital. The profits will be shared according the proportion of investment.
9) Basic information about Project organizer
Maanshan Hongbin Silk Painting Handicraft Co. Ltd was established by Yuan Hongbin, China’s crafts and artisan master, in 1985. It is the world’s only specialized manufacturer in the research, development and production of hand-made silk and cotton paintings. It is a directing company of China Crafts and Artisan Association and the provider of national presents assigned by the Ministry of Foreign Affairs and National Party and Government Delegations. It has been awarded such titles as China-made Excellent Folk Culture Enterprise, Enterprise for Need Products by Minority Ethnicities, Cultural Industry Demonstration Base of Anhui Province, Anhui’s Demonstration Enterprise for Producing Tourism Commodities, Anhui’s Private Technology Enterprise, Famous Brand of Anhui, Famous Trademark of Anhui, Anhui’s Ten Key Brands, Ten Innovative Private Enterprises of Anhui, etc.
The enterprise enjoys self-owned IPR and has applied for patent protection of PCT. It has acquired 37 national academic identifications, has three registered trademarks, and has passed the authentication and review of ISO 9001: 2000 quality management system. It now has a workforce of 300, including 27 high-level craft artists and over 140 mid-level craft artists.
10) Contact Information
Contact: Zhang Xiuqin
Tel: 86-555-2338996
13965622102
Fax:86-555-2334624
E-mail: hbcottonart@shou. com
Address: 1502, Yinshan West Road, Maanshan City, Anhui Province
Post code:243000